R Kumar Opticians

The idea was to project a futuristic vision while maintaining the signature warmth of our retail shops.

The UFO inspired display units and liberal use of metal in various forms, rustic textured paint on the walls and ceilings and sleek LED panels give the showroom a refreshing post-modern feel while solid granite floors and vaulted ceilings lit in warm lights preserve the warmth.

Withholding the flights of fancy where one can go overboard with an inspiration or theme and make day-to-day retail a little impractical, the essay here was to incorporate artsy installations without making it too edgy. It’s more like projecting our vision of being ready for the future yet ensuring a reassuring and smooth transition for our customers. This evolves into an upgraded customer experience that is unique in the market today.

I believe that art infused retail environments can help shift customer perspective. Shoping in such environments turns into a discovery that engages the customers’ senses and shifts the mindset beyond the transactional, with which they are used to dealing in a retail shop.